The landscape of how we interact with the world around us is in constant flux; every day, the connections we make with people, the tools we rely on, and even our homes find us utilizing more technology. Our digital touchpoints, the mobile devices, computers, and smart tech that surrounds us, helps us to navigate the world within our lifestyles. Whether it’s setting an important reminder, listening to music, or searching for your next home, it’s impossible to ignore the internet of things.
Families and individuals alike spend a large portion of time in front of their TVs; and with our screens getting smarter and more connected every day, we launched one of the first luxury real estate apps for Apple’s TvOS. Powered by the amazing visuals produced by the brand’s local affiliates the world over, the Sotheby’s International Realty Apple TV app has been created to take full advantage of the largest high-definition displays, allowing you to immerse yourself in the global reach of the Sotheby’s International Realty brand – a premium real estate experience unlike any other.
Virtual Reality is a concept that’s found itself leaping from the worlds of Science-Fiction and into our very real lives. As reported by Inman as a leader in this space, the addition of 3D and Virtual Realty (VR) tours to sothebysrealty.com was designed to create an immersive experience, allowing for personal tours of homes around the world. Experience homes online like never before; covered by The Wall Street Journal, John Passerini, global vice president of interactive marketing for Sotheby’s International Realty, details the convenience and experiential depth of using 3D to explore the entire home, or take advantage of the VR experience through a compatible mobile device such as iPhone or Android phones paired with a VR headset.
Both the Sotheby’s International Realty Apple TV app and the VR tours on sothebysrealty.com allow you to experience homes from the comfort of your own – taking you and those with you on a previously impossible journey through homes all over the world.
Video is an important form of media, and we’ve embraced it. As we reported last week, the brand’s YouTube channel celebrated a milestone as it reached 30 million video views – making it the most subscribed to and viewed real estate channel on the platform.
More than half of home searches start on mobile devices; this makes perfect sense. Our phones (and tablets) travel with us everywhere we go and bridge most of our connections. SIR Mobile is our user-friendly GPS-enabled real estate listings app that brings our global collection of luxury homes and expert Real Estate Agents to the palm of your hand. Available on both the Google Play App Store and Apple’s App Store, this powerful mobile tool allows you to search for a new home wherever you are.